Renee has spent more than three decades launching products, services, companies, entrepreneurs, artists and authors. You can learn more about her early work on the Magic Sauce Media website, her strategic communications and branding agency, for many years. Today, she merges best practices from her experience with the latest in AI and her 14 years of teaching about consciousness, spiritual embodiment, mindfulness and purposeful living. For anything to be sustainable, you must align with your brand, voice, product, service or teachings.
This is why it now falls under the Blue Soul Earth umbrella—how you show up in the world is not separate from the state/energy of your business, your product, your service, your book, your TED talk or whatever it happens to be, including your daily engagement with team members, employees, partners, your spouse, children and those in your inner circle.
Below are a handful of case studies from past product and service launch campaigns. Today, we start with a series of consults before we dive in, to ensure the alignment is in place before we build a strategy. It’s one of the core things we’ve learned over the years that can make or break a launch. That alignment matters, so we start there and build a foundation so the rest can spring forward in harmony and balance. Does it serve something beyond yourself in a way that helps the whole? If you’re not sure and we mean absolutely sure, then your customers, readers, listeners and partners won’t be either.
